Have online trendsetters turned into corporate propagandists?

By Eugene Wanekeya “Do not Sh*t where you eat.” I know. It is a crude way to start an article but current mitigating circumstances warrant a crude analogy. But, let me give some background before I get to the gist of the story. Public Relations was once a very noble profession and vital to an … Continue reading Have online trendsetters turned into corporate propagandists?

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Dumb down your tech ads

By Eugene Wanekeya Communication may not rank anywhere among Abraham Maslow’s hierarchy of needs but it is through communication that we attain those needs. The world would be a much better place if people could simply communicate better. Whether it is in our personal lives or within the corporate, the need for effective communication cannot … Continue reading Dumb down your tech ads

How valid are Online Network Marketing Ventures?

By Eugene Wanekeya Online Network Marketing has been touted as one of the best cash cows for idle unemployed youth in Kenya. Advocates of the concept sell the idea as the ultimate avenue for financial freedom, convincing so many youth in the country to buy into it. Another school of thought however, has branded the … Continue reading How valid are Online Network Marketing Ventures?

Are Corporates getting it wrong on Social Media?

By Eugene Wanekeya Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does. Steuart Henderson Britt had it right with this quote in 1952 and most corporates took heed and have been flooding various media channels with advertisements for decades. Back then … Continue reading Are Corporates getting it wrong on Social Media?

How Informal Should Corporates get on Social Media?

By Eugene Wanekeya The diversification of business communication from traditional media i.e. T.V., Radio and Print, to social media has brought with it new professional challenges in terms of how formal or informal a corporate communiqué should be. Social networking sites such as Facebook and Twitter have since their inception in Kenya been used for … Continue reading How Informal Should Corporates get on Social Media?