Kenyan corporates embrace blogger community

By Eugene Wanekeya In the span of less than a month, I have received invites to be a part of two major corporate events. The first was the launch of the Airtel Hadithi blog by Airtel Kenya and the second was the marking of the 45th anniversary by Laboratory and Allied Ltd. The common denominator … Continue reading Kenyan corporates embrace blogger community

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How marketers can benefit from drug dealing

By Eugene Wanekeya Drug dealers have over the years run very profitable ventures due to their uncanny ability to successfully manipulate the laws of supply and demand. I of course restrict this statement to only the ‘successful’ drug dealers and will not get into giving specifics lest I be accused of glorifying this illicit trade. … Continue reading How marketers can benefit from drug dealing

How valid are Online Network Marketing Ventures?

By Eugene Wanekeya Online Network Marketing has been touted as one of the best cash cows for idle unemployed youth in Kenya. Advocates of the concept sell the idea as the ultimate avenue for financial freedom, convincing so many youth in the country to buy into it. Another school of thought however, has branded the … Continue reading How valid are Online Network Marketing Ventures?

How Informal Should Corporates get on Social Media?

By Eugene Wanekeya The diversification of business communication from traditional media i.e. T.V., Radio and Print, to social media has brought with it new professional challenges in terms of how formal or informal a corporate communiqué should be. Social networking sites such as Facebook and Twitter have since their inception in Kenya been used for … Continue reading How Informal Should Corporates get on Social Media?