Have online trendsetters turned into corporate propagandists?

By Eugene Wanekeya “Do not Sh*t where you eat.” I know. It is a crude way to start an article but current mitigating circumstances warrant a crude analogy. But, let me give some background before I get to the gist of the story. Public Relations was once a very noble profession and vital to an … Continue reading Have online trendsetters turned into corporate propagandists?

Advertisements

Are Corporates getting it wrong on Social Media?

By Eugene Wanekeya Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does. Steuart Henderson Britt had it right with this quote in 1952 and most corporates took heed and have been flooding various media channels with advertisements for decades. Back then … Continue reading Are Corporates getting it wrong on Social Media?