Dumb down your tech ads

By Eugene Wanekeya Communication may not rank anywhere among Abraham Maslow’s hierarchy of needs but it is through communication that we attain those needs. The world would be a much better place if people could simply communicate better. Whether it is in our personal lives or within the corporate, the need for effective communication cannot … Continue reading Dumb down your tech ads

Advertisements

Successful tech innovators must be good entrepreneurs

While you are a start-up, proof of concept is much valuable than a perfect product.

Media institutions should be proactive to change

By Eugene Wanekeya “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” Charles Darwin may have used this sentiment to explain evolution of organic organisms but these wise words are vital for the evolution of today's corporate entities specifically, media institutions. The digitization … Continue reading Media institutions should be proactive to change

How marketers can benefit from drug dealing

By Eugene Wanekeya Drug dealers have over the years run very profitable ventures due to their uncanny ability to successfully manipulate the laws of supply and demand. I of course restrict this statement to only the ‘successful’ drug dealers and will not get into giving specifics lest I be accused of glorifying this illicit trade. … Continue reading How marketers can benefit from drug dealing

How valid are Online Network Marketing Ventures?

By Eugene Wanekeya Online Network Marketing has been touted as one of the best cash cows for idle unemployed youth in Kenya. Advocates of the concept sell the idea as the ultimate avenue for financial freedom, convincing so many youth in the country to buy into it. Another school of thought however, has branded the … Continue reading How valid are Online Network Marketing Ventures?

Are Kenyan media houses adequately prepped for the digital revolution?

By Eugene Wanekeya The communications industry in Kenya is quickly becoming more digitized therefore creating a need for organizations to meet the current industry demands both in terms of technology and personnel. The media industry has not been left behind as convergence of traditional media i.e. T.V., Radio and Print, and New Media through various … Continue reading Are Kenyan media houses adequately prepped for the digital revolution?

Are Corporates getting it wrong on Social Media?

By Eugene Wanekeya Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does. Steuart Henderson Britt had it right with this quote in 1952 and most corporates took heed and have been flooding various media channels with advertisements for decades. Back then … Continue reading Are Corporates getting it wrong on Social Media?

How Informal Should Corporates get on Social Media?

By Eugene Wanekeya The diversification of business communication from traditional media i.e. T.V., Radio and Print, to social media has brought with it new professional challenges in terms of how formal or informal a corporate communiqué should be. Social networking sites such as Facebook and Twitter have since their inception in Kenya been used for … Continue reading How Informal Should Corporates get on Social Media?